Self-driving cars

15 percent of new cars sold in 2030 will be fully autonomous.


Startup to Brand

What It Takes to Build a Startup into a Brand from HBR.

“For the budding entrepreneur, a good starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be able to tell her story. It is both art and science. The purpose of this map of users and usage is to define dissatisfactions, hopes, dreams, and fears. Winning solutions respond to the distinct and specific needs of a group of consumers.”


Managing workflow with network coordination

Smart Business: What Alibaba’s Success Reveals about the Future of Strategy by

Ming Zeng
In Smart business book review Bob Morris points out that “two core pillars of smart companies: “Network coordination enables large-scale business networks, while data intelligence ensures efficient operations and decisions across the network.””

How would that network coordination look like and work?

Pull and Visual Management have been studied in Pull for Knowledge Work by MIT

As Morris states “coordination among interconnected players, where data intelligence makes all the players smarter” is the key to efficiency and productivity.

Apple Design University

Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs by Ken Kocienda

In What if you could learn design from Apple Harvard Business Review article, Mark Bonchek talks about various corporate universities that have programs that rival traditional business schools.

In the book Creative Selection, author Ken Kocienda says “We were too busy focusing on small details. Every day at Apple was like going to school, a design-focused, high-tech, product-creation university, an immersion program where the next exam was always around the corner”. The preface to this thought is about the number of users who use Safari (I liked the tidbit about how it was named similar to Explorer, Konqueror) browser that Kocienda helped develop. 2 billion. When Sophie Wilson, ARM inventor was asked how she feels about billions of people using what she has done, she said “I try not to think about it”.
How are such breakthrough products made? This is what you learn as a fly on the wall in the Apple office. Kocienda boils it down to seven essential elements written down nowhere, but always in practice.
Inspiration & Decisiveness to create initial prototypes.
Collaboration, Craft & Taste
Moving forward as a group in a step wise fashion, from problem to design to demo to shipping product and provide feedback
Taking each promising concept and trying to come up with ways to make it better
In delighting customers as focus
“A significant part of attaining excellence in any field is closing the gap between the accidental and intentional, to achieve not just a something or even an everything but a well-chosen thing, to take words and turn them into a vision, and then use the vision to spur the actions which create the results”.
Kocienda illustrated the fine points in making rules while solving problems through the cursor,  keyboard and autocorrection examples.
Software and Hardware developers will see their daily routine of writing code, adding FIXME, tracking bugs and issues played at Apple too. Even the page load test as a metric to decide between various options and as a minimum requirement.
You could sound scholarly with Donald Ruth’s “Premature Optimization is the root of all evil”.
As an iphone user, it was fun to know the behind the scenes of some of the features as well as the terminology for the enabling technology.
“Design is not just what it looks like and feels like. Design is how it works” – Steve Jobs.
Like how Kocienda was inspired by Steven levy’s insanely great, I hope many technology and liberal arts students are inspired to create insanely great products.