Innovation process in Seafood industry

Looking at a New Product Development (NPD) Specialist job description for a Seafood company which follows Stage & Gate Process

King & Prince Seafood Jumbo Buttermilk Shrimp, one of the New Product Finalists at Seafood Expo North America 2017, toted that this  “true seafood classic that comes in 6 oz. portion pack pouches to help manage food costs.” A New Product Development Specialist needs to work closely with the packaging team to look at ways to reduce the cost from ready reckoners as well as correct packaging that reduces food waste.

An interesting number to look at in an industry that you are unfamiliar with is the new product development cycle. For seafood, it is traditionally 4-5 years but consumer preferences require them to be shorter.

With seatech, that should change.


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