Which posting Hat on Social Media?

Six Social Media Brand Post Practices for Global Markets

Above HBR article suggests the following practices:

(1) making brand posts engaging;

(2) targeting the ‘I’ in individualistic cultures and the ‘we’ in collectivist cultures;

(3) focusing on consumers’ identity in less long-term oriented cultures and on functional information in more long-term oriented cultures;

(4) ensuring that posts help reduce uncertainty;

(5) planning for one-way communication in higher power distance countries and two-way communication in lower power distance countries; 

(6) making messages less direct in higher context cultures and more direct in lower context cultures.

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