Which posting Hat on Social Media?

Six Social Media Brand Post Practices for Global Markets

Above HBR article suggests the following practices:

(1) making brand posts engaging;

(2) targeting the ‘I’ in individualistic cultures and the ‘we’ in collectivist cultures;

(3) focusing on consumers’ identity in less long-term oriented cultures and on functional information in more long-term oriented cultures;

(4) ensuring that posts help reduce uncertainty;

(5) planning for one-way communication in higher power distance countries and two-way communication in lower power distance countries; 

(6) making messages less direct in higher context cultures and more direct in lower context cultures.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s