Unleashing the innovators by Jim Stengel

Jim Stengel has provided both the good and the bad of working with startups to infuse innovation into mature companies in his book ‘Unleashing the Innovators: How Mature Companies Find New Life with Startups’.
I was reading this book for a break from studying for an MBA course ‘Management of Innovation’. I was also looking for a topic for final project for the course. It all fell in place after reading about Airware.
Many interesting examples of upcoming companies are covered. Not all partnerships are success. Thats where the book rises to a level with its lessons on how successful as well as unsuccessful partnerships look. GE Cardiogram is a great example of product innovation with local strengths in mind, where a bus ticket generator machine was used.
There is an ‘Unleashing the Innovators’ Company Assessment at the end. The Global partnership study shows survey of many details regarding companies partnering for strategic alliance.
Stengel has also added some literary nuggets here and there as apt quotations.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s