In Viral marketing: Crafting Shareable Content, author Jonah Berger has a word of caution to think less in terms of technology and more in terms of Psychology when it comes to word of mouth marketing as only 7% of it is online.
Do you feel like with each new term that technology throws at us, like the tide washing away the sand beneath our feet?
Cloud, Data and What Not.
Creativity, Learning and Books are my bedrock in these times.
What is your bedrock in these times?