If you have received a customer satisfaction survey from your bank, unless your experience is skewed to the very good or bad side, you might not feel up to tackling it. if you do, it becomes someones job the next day to review and act upon that feedback. Charles Schwab turned around the company with very such emails.
Jut like the multi color pen from Sutherland HDL training regales my kids, I was enchanted by a similar pen my mother had.
While taking notes, it suddenly hits me, how convenient this pen is while taking notes, when you want some phrases to stand out, which can be done in a different color.
The feature is very apparent to the customer that there are 4 pens in 1 container but the application in the situation and the convenience along with it is ground shattering.